The success of your marketing depends on your message.
One-size-fits-all solutions, cookie-cutter formulas, and clever wordplay might sound good, but they all miss the point: your marketing is the conversation you're having with your customers and clients.
Your success depends on your ability to speak in an authentic voice, to build the relationship and to capitalize on your unique strengths and advantages. Strong content starts with a deep look into your strengths, business goals, audience and where you fit in the marketplace.
Drawing on more than 25 years of experience, we partner with you to find the right format, vehicles and message for your goals. Our approach to marketing, message and content development is based on listening, authenticity and integrity (the art) and proven marketing know-how (the science). The result is clearer, deeper and more profitable relationships with clients and customers.
We're passionate about this. We want to help you get there.
STRENGTHS-BASED MARKETING COACHING
Finally, a marketing approach that is simple, actionable and based on your natural strengths. Specially designed for service-based entrepreneurs and small business marketing managers, strengths-based marketing coaching changes the way you approach marketing your business. Blasting through overwhelm and getting down to proven strategies, we dive deep into your natural strengths and those of your business. And we develop a customized Marketing Action Plan -- one that focuses your efforts and gets results.
- Identify your natural marketing strengths and advantages
- Define your message and strategy
- Take the mystery out of marketing
- Stop spinning and start implementing
- Build a common-sense plan you can and will implement, that grows with you
- Access expert advice, insight and accountability along the way
marketing communications consulting
What sets your business apart? Effective marketing communications hinges on a solid understanding of who you are, what you do, who you do it for and why your customers and clients are coming to you rather than going somewhere else. Artisan’s consulting services are appropriate when you’re looking for clear, effective and authentic ways to communicate with your market, launching a new product or service, rethinking the message you’ve been putting out into the marketplace. Your mission or business has changed and your message and marketing needs to change, too. Here are a few ways we can help:
- Identify your unique selling proposition, your message
- Evaluate and recommend upgrades for your existing collateral and online presence
- Streamline and codify your message across platforms
- Create an actionable marketing communications plan to propel you forward
- Develop a positioning program to communicate your expertise
The success of your marketing requires messages that are clear, compelling and engaging. That depends on your ability to speak in an authentic voice, to build the relationship and capitalize on your unique strengths and advantages. Strong content starts with a deep look into your business goals, your audience and where you fit in the marketplace. We believe in custom solutions that combine the art of strong content with the science of effective marketing strategy.
- Web Site Content
- Email Campaigns
- Social Media
- White Papers
- Direct Mail
- Expert Columns and Articles
- Case Studies and Company Profiles
- Annual Reports
- Customer and Constituent Letters
- Targeted Trade Media Outreach