Writing for media

Harness the power of the media to grow your business

When it comes to media relations, it’s busy editors, producers and writers who make the final decision about whether you’ll get coverage. But they aren't the only ones paying attention to your "news". Today, online news releases and articles are a valuable way for clients, customers and partners to find you and get to know you better.

An engaging and targeted message goes a long way in grabbing their attention. Drawing on experience from both sides of the journalism/PR fence, we can help you define your media pitch and choose the best vehicles to meet your goals. Artisan practices high-integrity public relations writing for businesses, nonprofits and entrepreneurs who are passionate about their work. That means we'll work with you to be sure you're sending out messages that are newsworthy and that will build your reputation.

Custom PR writing services include:

Ghostwriting for Feature Articles
Using articles to communicate your expertise is one of the most effective ways to build your reputation in the marketplace, whether you're an entrepreneur, a non-profit organization or a large business. Many professionals, however, let these golden opportunities pass because they lack the time or inclination to craft articles that will really showcase their expertise.

We've been writing articles for more than 20 years. We've worked with CEOs, coaches, engineers, scientists, and subject matter experts in a number of industries to ghostwrite articles and opinion pieces, and we've learned a few things. Whether its a 500-word expert article for online submission (or e-newsletter) or a 2,000-word feature for an important trade publication, we'll work with you to:

• Evaluate the topics and article types that will move your business goals forward
• Review as needed by client phone call and email review of project
• Conduct additional research or interviews (longer trade features)
• Write the article 
• Edit article as needed (up to 2 revisions, additional revisions subject to hourly rate)
• Ensure your article meets the needs of its intended destination, whether online or in print

News Releases and Public Service Announcements
Whether you have a specific angle in mind or you need help devising one, we'll craft a news release or PSA that's creative, newsworthy and professional. Typically, we include:

• Expert review of your story angle
• Questionnaire or call to tease out your best story and gather information (when needed)
• Professional writing and optimization (w. up to 2 revisions, additional revisions at hourly rate)
• Suggestions on placement

News Release Makeovers
Don’t let your press release end up in a black hole. To break through the noise, you need to offer a compelling story or valuable information in an accepted format. An expert review will ensure your message is well crafted, newsworthy and portrays your business in a professional light. You can expect:

Monthly Media Momentum
One of the best ways to build your reputation as a market leader and expert is to keep yourself visible. Take the work out of your public relations efforts with our new monthly program. Working from your business goals, we’ll establish a calendar of media opportunities and craft 12 newsworthy angles that showcase your expertise and keep your name in front of targeted media audiences each month.

Online Press Kit Creation
Increasingly, members of the media head online when researching a story. Will they find what they need on your site? We can work together to create the elements of an online press kit that will make their job easy-- and showcase the unique offerings of your business or organization.

Start taking advantage of the media opportunities available to your business.
Contact info [at] artisancopy [dot] com and improve your visibility today.