Artisan Blog
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Marketing independence, you say? What does that mean? I'm talking about letting go of the ideas that keep you stuck in the same unsatisfying definitions of what your marketing message "has to be".
In honor of the July 4th holiday, this week I want to share four tips for leaving your old rules behind and freeing yourself to think differently about your business' marketing message.
1. Stop following the competition. Yes, you should know what they're doing. And yes, you should...
I'm just back from vacation and ready to plunge into a new pile of work. And what strikes me most about the projects on my plate right now? While the goals may be different, these are companies, institutions and entrepreneurs who are passionate about what they're offering to the marketplace. Now, that's generally true because those are the folks I tend to want to work with. But in this case, it is doubly true.
They stand for something. They believe in it. They speak to it with ease and with...
Creating marketing messages that have personality, that communicate authentically who we are usually requires us to step out of the box of traditional marketing communications speak. After all, marketing your business is about having a conversation. And what do people do in conversations? They tell stories.
Here are five ideas to get your juices flowing in finding and telling your own stories. Start by thinking about something that you want to communicate to your audience. Something you...
You might notice it's been a while since I've posted here. I was AWOL while my webmaster was putting the finishing touches on the new web site. But my time away has been really productive-- exploring authentic marketing was a piece of it-- and you'll be hearing even more about it soon.
But right now, authentic marketing and marketing conversations, two topics I'm passionate about, are quickly heading into buzzword territory. To set some foundation about what I mean when I toss around these...
If you’re already working with Artisan, you know how passionate I am
about helping businesses communicate clearly, cleanly and with
integrity. What I’ve learned is that when it comes to reaching the
right people, there is something far more powerful than your marketing
mix or which marcom theories you ascribe to.
It’s the personality you communicate to your audience.
Personality power is what big brands like Apple and Nike figured out a
long time ago. And something that many smaller...
