Artisan Blog
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Social media is arguably the hottest topic in marketing these days. Not everyone’s doing it, nor should they be. Yet there are a number of reasons why it’s important: User numbers are rising. It’s inexpensive compared with traditional marketing and PR tools. And it’s changing how we communicate whether we’re on board or not.
A 2007 study by Forrester Research showed just 12% of Americans were using social media applications such as YouTube, Flickr and Wikipedia. That was up 10% from 2006....
The marketing mix, often referred to as the 4 Ps, is almost as old as marketing itself. (Quick review: Product, Price, Place, Promotion.) It's the bare bones, and optimizing how these essential ingredients work together is what marketing is all about.
Well crafted copywriting relies on a targeted version of the 4 Ps, too. Lately, though, I've noticed several marketing pieces that completely miss the boat on one of these four critical ingredients. How to make sure it doesn't happen to you...
Has the
economy got you down? If the folks I’ve been talking to are any indication,
there’s no across-the-board answer to this question. No doubt about it, some
businesses are feeling the pinch. But others are surprisingly robust. And
everyone, it seems is looking straight ahead, positioning themselves for the eventual
uptick.
Even if
they’re cutting back, smart businesses and organizations are still out there having the marketing
conversation. They’re telling their story. They might even be...
This is not a political post. But I've been closely watching this election season. And it's clear that, although we Americans like to insist that we're not influenced by the "marketing" of our candidates, there's little evidence to support our claims.
The brand matters.
Plenty has been made about the consistent branding of the Obama campaign, through its bright and hopeful "morning in America again" logo and its strict adherence to brand elements in campaign communication...
If the economic news has you holding your head in your hands, you’re not alone. For some businesses, the gloom and doom headlines of the past two weeks are translating into cancelled projects, uncertain contracts, slower consumer spending, clients getting gun-shy about their expansion plans, you name it. It may even mean real cutbacks in your business as a result of what’s happening in your key markets.
What happens all too often, though, is that marketing efforts are the first area sent to...
