Artisan Blog
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As I get organized for the new year, take a look at this post I wrote for the blog Social Marketing 2.0 this week.
As they create public relations and media plans for the new year, my clients are increasingly looking for ways to reach out to and communicate with bloggers and other online influencers. It’s not just about the traditional media anymore. It hasn’t been for a while, but many businesses are just catching up.
But with more than 112 million blogs out there, how do you find the...
It’s that time of year when you and I and millions of other people get serious about setting personal goals and benchmarks for the coming year. I don't know about you, but as part of this annual exercise, I don’t just make a list of what I want to accomplish, I also take a good look at why I want those things.
Evidence shows that if we want something badly enough, the action towards that goal is much more likely to become part of our daily lives. We will find a way to make it happen. And when...
Is your business ready for the world of social media marketing?
Many of the clients I write for— small to mid-size businesses, professional service firms, non-profit organizations— are still asking this question. More important, they’re asking why they need to think about this now. What’s in it for them? For their clients? Their customers? Their bottom lines?
A few have jumped in with both feet—from Flickr to blogging to Facebook pages.
Sure, there’s a lot of hype about social media and its...
One of the writing projects I've been working on is a museum display. It's reminded me of the importance of concise writing-- and the effort involved in engaging readers while being brief. If there is one thing that holds true among busy museum audiences, it's this: they are not going to spend much time reading long paragraphs of text.
Leisure time is precious. Attention spans are short. Whether it's an audio tour or an exhibit panel, readers want to learn something new, and then they want...
“Brand voice” is one of those phrases that we marketing and PR types like to toss around. And the truth is that many businesspeople who aren’t marketers look at me sideways when I bring it up. Unless they’re business leaders who have been doing some reading on branding.
"Sure, it sounds like it makes sense. But does our brand even have a voice?"
It does. And it’s up to you to craft it, monitor it and consistently write copy in a way that represents your organization’s work,...
