Artisan Blog
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Have you ever been stuck on the treadmill of revision? Do your projects get bogged down as you find yourself creating version #20, or making "just a few more quick changes"?
It happens to all of us at some point. I've experienced it in corporate settings where too many levels of managers are involved in approvals, in small businesses when owners like to be involved in all decisions, in nonprofits and academic settings that thrive on interdepartmental collaboration, on volunteer...
This month, I have the opportunity to hone my white paper writing skills with some of the best white paper writers in the country. These are the guys who wrote the books (literally) on crafting solid white papers and informational marketing pieces. Learning from their wealth of experience is priceless.
It's been a great experience so far and has only cemented something that I have long believed and seen in action: educational marketing-- providing your audience with solutions instead of just...
I was positively inspired by the call to service issued by President Barack Obama this week.
As Americans— including myself— participated in more than 11,000 service projects across the nation, our new president asked that we "turn today's efforts into an ongoing commitment to enriching the lives of others in (our) communities, (our) cities and (our) country."
And as I listened to these words, I realized that it’s time to make official something that I’ve been thinking about for a...
Are you missing the mark? Are you spending a lot of time wondering how your marketing needs to change in this new environment?
Are you holding on by your fingertips to the idea that you need to "control the message"?
Relax. You don't need to do that. In fact, thinking that you can is wasting valuable time.
Today, I came across a well-reasoned call to communicators in the form of an article by Roger D'Aprix in CW Bulletin, the magazine published by the International...
Recently, I spent some time researching how firms in the AEC industry (that's shorthand for architecture, engineering and construction for folks outside the industry) have been positioning themselves. As some readers know, I spent several years working in that industry and continue to work with clients in that realm.
This is not an industry of early adopters when it comes to B2B marketing tactics. Some say it's an industry built on relationships. But I'd argue that marketing itself is all...
