http://www.artisancopy.com/artisan-blog en http://www.artisancopy.com/artisan-blog/2009/i-dont-know-who-you-are-case-b2b-marketing <p> B2B marketing fundamentals don't change. The tools change. The technologies change. The business climate changes. But marketing your business has always been about being visible, being remarkable, communicating what you do to the people who care and building those relationships. That's pretty much what it's about today, too. </p><p><a href="http://www.artisancopy.com/artisan-blog/2009/i-dont-know-who-you-are-case-b2b-marketing">read more</a></p> http://www.artisancopy.com/artisan-blog/2009/i-dont-know-who-you-are-case-b2b-marketing#comments Authentic Branding Marketing Messages Marketing Strategy Thu, 02 Jul 2009 16:20:29 -0400 Sally 76 at http://www.artisancopy.com http://www.artisancopy.com/artisan-blog/2009/improve-your-writing-happy-hour-style <p> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="ProgId" content="Word.Document" /> <meta name="Generator" content="Microsoft Word 11" /> <meta name="Originator" content="Microsoft Word 11" /> <link href="file:///C:%5CDOCUME%7E1%5CSALLYA%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml" rel="File-List" /> <!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedConten<p><a href="http://www.artisancopy.com/artisan-blog/2009/improve-your-writing-happy-hour-style">read more</a></p> http://www.artisancopy.com/artisan-blog/2009/improve-your-writing-happy-hour-style#comments Copywriting Creativity Editing Mon, 15 Jun 2009 17:32:52 -0400 Sally 73 at http://www.artisancopy.com http://www.artisancopy.com/artisan-blog/2009/scanning-spreading-and-shifting-behaviors-copywriting-your-reader <p> When we write something, we want people to read it. </p> <p> When my clients pay me to write something, they want people to read it. Usually, a very specifically targeted group of people. </p> <p> But really, we want more. We want them to think about something, to know something they didn't know before, to change their behavior. We want them to DO something with that information. Often, we also want them to buy something we're selling. </p> <p> Sometimes we spell this out for them in a call to action. Sometimes we don't. But we<i> always</i> have a motive. </p><p><a href="http://www.artisancopy.com/artisan-blog/2009/scanning-spreading-and-shifting-behaviors-copywriting-your-reader">read more</a></p> http://www.artisancopy.com/artisan-blog/2009/scanning-spreading-and-shifting-behaviors-copywriting-your-reader#comments Copywriting Creativity Marketing Strategy Wed, 03 Jun 2009 15:11:51 -0400 Sally 72 at http://www.artisancopy.com http://www.artisancopy.com/artisan-blog/2009/secrets-stronger-message <p> Have you ever languished in one of those endless strategic planning meetings designed to hash out your organization's core values statement? Or the marketing pow-wows aimed at defining your key messages? You know the ones. Those meetings where you can just feel the life being sucked out of you. </p> <p> Maybe it's just me? My experience is that many of these well-meaning marketing-focused efforts end up being a waste of valuable time, energy and brainpower. </p> <p> Before you stop reading and click away, hear me out. </p><p><a href="http://www.artisancopy.com/artisan-blog/2009/secrets-stronger-message">read more</a></p> http://www.artisancopy.com/artisan-blog/2009/secrets-stronger-message#comments Authentic Branding Copywriting Creativity Marketing Messages Marketing Strategy Media Thu, 28 May 2009 17:15:39 -0400 Sally 71 at http://www.artisancopy.com http://www.artisancopy.com/artisan-blog/2009/case-studies-trust-relevance-and-whats-it-me <p> In the past week, the topic of writing case studies has come up in conversations with three different businesses. Must be something in the air. </p> <p> As often happens, my own case study focus was reinforced almost immediately. What you focus on really does expand, no? I wasn't actually looking for this info, but I noticed that Casey Hibbard has written <a href="http://www.marketingprofs.com/9/build-trust-and-sales-with-customer-success-stories-hibbard.asp?sp=1" class="external-link">a great little piece on using case studies</a> on the Marketing Profs web site. (Read it!) She begins: </p><p><a href="http://www.artisancopy.com/artisan-blog/2009/case-studies-trust-relevance-and-whats-it-me">read more</a></p> http://www.artisancopy.com/artisan-blog/2009/case-studies-trust-relevance-and-whats-it-me#comments Authentic Branding Copywriting Marketing Messages Marketing Strategy Wed, 20 May 2009 13:31:30 -0400 Sally 70 at http://www.artisancopy.com