Artisan Blog: January 2010 
A new year means a new marketing plan. Maybe this is the year you finally work on that rebranding effort, launch that new service, change perceptions among a key market segment, get your collateral overhauled, figure out your social media strategy or (fill in the blank here).But chances are, you’re basing a lot of that plan on What’s Been Done Before. Oftentimes, putting together a marketing plan means looking at what happened last year and tweaking it a little here or there to meet the current...
