Artisan Blog: October 2009 
For generation upon generation, the power of storytelling has been essential to how we communicate, how we pass along information, how we entertain, inform and record history.
It's also a key branding tool that many businesses overlook. In an age when everybody's got something to sell, harnessing the power of story can make all the difference in your marketing efforts. Stories aren't new to marketing. We've been telling them for years in many different ways. But today, stories spread more...
The days of blatantly self-serving, even false, marketing are slipping away (I can hear my professional services firms clients cheering!). But there's still a lot of debate happening out there about what's taken its place, what works now, how to market a business in a way that feels good and gets results.
It's not really all that complicated.
Storytelling. Personality. Authenticity. Information.
It's about educating your market. Being their guide. Helping them find out what they need to...
