Artisan Blog: September 2009 
Right now, businesses, especially professional service-based businesses, have an extraordinary opportunity.
Marketing is changing. In an environment of information overload, never-ending promotional messages and low trust, it's harder to establish a credible and attention-getting marketing presence using the old rules. Lucky for us, the new rules are about educating, consulting, guiding: the very skills and philosophies that have guided professional services-based businesses for years.
But...
