Artisan Blog: August 2009 
The biggest questions I get from clients these days center around one topic: "Should we be doing (fill in the blank)?" They might be talking about email marketing or social media tools like Twitter or continuing their direct mail effort.
Usually this stems from a few predictable things. Too many meetings that end up in brainstorming. The desire to "implement" something learned at a recent professional development event to show return on investment. Obsession-with-the-...
Over the past few weeks, I've been talking to some of those "old school" traditional media folks-- niche magazine editors. If you read the headlines, you might think these people are a dying breed, but in fact, they're alive, well and talking regularly to your customers and clients. If you're starting out with a new content marketing plan, or working content marketing principles into your existing plan, you can learn a lot from how these folks (and those who get paid to build...
