Artisan Blog: July 2009 
I've been playing for a while now at the crossroads of the internet marketing world, the social media marketing world and what one of my clients recently referred to as "regular marketing."
It can often feel like opposing camps. Yet somewhere in the middle, somewhere between the infomercial sales letters and spammy emails and the social media technorati talking about building community are the majority of us. Just "regular" businesses and nonprofits who are...
B2B marketing fundamentals don't change. The tools change. The technologies change. The business climate changes. But marketing your business has always been about being visible, being remarkable, communicating what you do to the people who care and building those relationships. That's pretty much what it's about today, too.
It's a message that bears repeating, especially in these times of crazy social media hype, technology overload and economic challenges. Your clients still want their...
