Artisan Blog: June 2009 
When we write something, we want people to read it.
When my clients pay me to write something, they want people to read it. Usually, a very specifically targeted group of people.
But really, we want more. We want them to think about something, to know something they didn't know before, to change their behavior. We want them to DO something with that information. Often, we also want them to buy something we're selling.
Sometimes we spell this out for them in a call to action. Sometimes...
