Artisan Blog: May 2009
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May 28, 2009 - 5:15pm
Have you ever languished in one of those endless strategic planning meetings designed to hash out your organization's core values statement? Or the marketing pow-wows aimed at defining your key messages? You know the ones. Those meetings where you can just feel the life being sucked out of you.
Maybe it's just me? My experience is that many of these well-meaning marketing-focused efforts end up being a waste of valuable time, energy and brainpower.
Before you stop reading and click away,...
May 20, 2009 - 1:31pm
In the past week, the topic of writing case studies has come up in conversations with three different businesses. Must be something in the air.
As often happens, my own case study focus was reinforced almost immediately. What you focus on really does expand, no? I wasn't actually looking for this info, but I noticed that Casey Hibbard has written a great little piece on using case studies on the Marketing Profs web site. (Read it!) She begins:
A major survey on corporate trust just came...
