Artisan Blog: February 2009
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February 17, 2009 - 9:25pm
Have you ever been stuck on the treadmill of revision? Do your projects get bogged down as you find yourself creating version #20, or making "just a few more quick changes"?
It happens to all of us at some point. I've experienced it in corporate settings where too many levels of managers are involved in approvals, in small businesses when owners like to be involved in all decisions, in nonprofits and academic settings that thrive on interdepartmental collaboration, on volunteer...
February 5, 2009 - 4:34pm
This month, I have the opportunity to hone my white paper writing skills with some of the best white paper writers in the country. These are the guys who wrote the books (literally) on crafting solid white papers and informational marketing pieces. Learning from their wealth of experience is priceless.
It's been a great experience so far and has only cemented something that I have long believed and seen in action: educational marketing-- providing your audience with solutions instead of just...
