Artisan Blog: January 2009 
I was positively inspired by the call to service issued by President Barack Obama this week.
As Americans— including myself— participated in more than 11,000 service projects across the nation, our new president asked that we "turn today's efforts into an ongoing commitment to enriching the lives of others in (our) communities, (our) cities and (our) country."
And as I listened to these words, I realized that it’s time to make official something that I’ve been thinking about for a...
Are you missing the mark? Are you spending a lot of time wondering how your marketing needs to change in this new environment?
Are you holding on by your fingertips to the idea that you need to "control the message"?
Relax. You don't need to do that. In fact, thinking that you can is wasting valuable time.
Today, I came across a well-reasoned call to communicators in the form of an article by Roger D'Aprix in CW Bulletin, the magazine published by the International...
Recently, I spent some time researching how firms in the AEC industry (that's shorthand for architecture, engineering and construction for folks outside the industry) have been positioning themselves. As some readers know, I spent several years working in that industry and continue to work with clients in that realm.
This is not an industry of early adopters when it comes to B2B marketing tactics. Some say it's an industry built on relationships. But I'd argue that marketing itself is all...
As I get organized for the new year, take a look at this post I wrote for the blog Social Marketing 2.0 this week.
As they create public relations and media plans for the new year, my clients are increasingly looking for ways to reach out to and communicate with bloggers and other online influencers. It’s not just about the traditional media anymore. It hasn’t been for a while, but many businesses are just catching up.
But with more than 112 million blogs out there, how do you find the...
