"Working with Sally and Artisan enabled me to move critical projects forward during a staffing challenge. Sally is productive, strategic and a team player. She possesses superior writing and communication skills. She's hardworking, trustworthy, highly motivated, thorough, thoughtful and does what it takes to get a job well done. I was so impressed by the copywriting and communications project management work on our DinoTracks exhibit that I look forward to hiring her again. Best of all, working with her is great fun!"
Building relationships: one example
Recently, I spent some time researching how firms in the AEC industry (that's shorthand for architecture, engineering and construction for folks outside the industry) have been positioning themselves. As some readers know, I spent several years working in that industry and continue to work with clients in that realm.
This is not an industry of early adopters when it comes to B2B marketing tactics. Some say it's an industry built on relationships. But I'd argue that marketing itself is all about relationships. Relationships and conversations. The savviest firms in this industry get that. They're using new tools and strategically communicating their niches. I mentioned one of them in a post I wrote for the Social Marketing 2.0 blog this week.
Check out the post here.
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