Artisan Blog: September 2008
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September 19, 2008 - 1:18am
Just finished up my contribution to CreateAThon 2008, an event that my good friends over at smith&jones in Sturbridge, Massachusetts, look forward to every year. It's a 24-hour marathon of creative work for deserving not-for-profits, fueled by caffeine, food, cameraderie, talent and a community spirit.
As most folks know, I have a soft spot for not-for-profit marketing. After all, I lived it for several years. I've experienced firsthand the mantra of so much to do and so little...
September 11, 2008 - 6:37pm
I was interested this week to participate in a B-2-B webinar with
David Meerman Scott, author of The New
Rules of PR & Marketing. And, as usual, David said something
interesting.
This time, it was the idea that an e-book is essentially a glorified
white paper.
Recently, I worked on a series of white papers for a client.
After they were finished, the client gussied them up with some eye-catching
designs, essentially turning them into high quality printed mini-books, rather than the...
