Artisan Blog: May 2008 
Creating marketing messages that have personality, that communicate authentically who we are usually requires us to step out of the box of traditional marketing communications speak. After all, marketing your business is about having a conversation. And what do people do in conversations? They tell stories.
Here are five ideas to get your juices flowing in finding and telling your own stories. Start by thinking about something that you want to communicate to your audience. Something you...
You might notice it's been a while since I've posted here. I was AWOL while my webmaster was putting the finishing touches on the new web site. But my time away has been really productive-- exploring authentic marketing was a piece of it-- and you'll be hearing even more about it soon.
But right now, authentic marketing and marketing conversations, two topics I'm passionate about, are quickly heading into buzzword territory. To set some foundation about what I mean when I toss around these...
