Artisan Blog: March 2008
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March 12, 2008 - 4:44pm
If you’re already working with Artisan, you know how passionate I am
about helping businesses communicate clearly, cleanly and with
integrity. What I’ve learned is that when it comes to reaching the
right people, there is something far more powerful than your marketing
mix or which marcom theories you ascribe to.
It’s the personality you communicate to your audience.
Personality power is what big brands like Apple and Nike figured out a
long time ago. And something that many smaller...
March 12, 2008 - 4:43pm
Welcome to the Artisan Communications blog!
I’ll be using this space frequently to keep conversation flowing about
some of my favorite topics (and the things that most often challenge
Artisan’s clients). You can expect new-school and old-school ways to
strengthen your message, advice on communicating your expertise and
offers in an authentic way, tips for improving your copy — and the
science, strategy and theory behind all of this.
As we go forward, I’d love to hear from you.
