“Sally Anne has helped my clients write copy for their websites and she is an expert at turning concepts into web text that's well written, matches the tone of the site, is easily scanable, and contains the keywords that help my clients get into search engines. I've worked with too many other copy writers that simply don't understand the differences between print and web text. Plus she's cheerful and fun to work with.”
Writing furiously for a good cause
Just finished up my contribution to CreateAThon 2008, an event that my good friends over at smith&jones in Sturbridge, Massachusetts, look forward to every year. It's a 24-hour marathon of creative work for deserving not-for-profits, fueled by caffeine, food, cameraderie, talent and a community spirit.
As most folks know, I have a soft spot for not-for-profit marketing. After all, I lived it for several years. I've experienced firsthand the mantra of so much to do and so little resources. So participating in the CreateAThon was a no-brainer. (It's also why I offer special not-for-profit project rates for qualified organizations and why I take on a pro-bono charity project every year myself. Interested? Let me know.)
Now that my piece-- brochure copy for a Southern Massachusetts land trust-- has been completed, I'm looking forward to a good night's sleep, but I'll be thinking of my friends pulling an all-nighter. I'm looking forward to seeing all of the great work produced this year!
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