In marketing, personality matters

If you’re already working with Artisan, you know how passionate I am about helping businesses communicate clearly, cleanly and with integrity. What I’ve learned is that when it comes to reaching the right people, there is something far more powerful than your marketing mix or which marcom theories you ascribe to.

It’s the personality you communicate to your audience.

Personality power is what big brands like Apple and Nike figured out a long time ago. And something that many smaller companies, nonprofits and even entrepreneurs seem to struggle with. The new rules of marketing, however, ask you to:  Decide who you are. Embrace that. Then tell people about it.

Think about it. Does your voice represent the real personality of your business?

If not, what are you prepared to do about that right now?