More about artisan

Meet Sally Giedrys

Copywriter and marketing communications consultant Sally Anne Giedrys has been helping businesses connect with their customers and clients for more than a decade. Sally’s wide-ranging background has taken her into public relations, media relations, corporate communication, trade publishing, marketing and journalism.

After working with clients in a variety of industries, Sally knows that a writer's strength lies in the ability to communicate well in a number of formats. To be able to scale across industries and talk to diverse audiences. Most businesses don't need to spend money on a number of specialists just to communicate with their market. What they need is a marketing savvy writer who can handle the white paper, along with the web copy, advertising and press release that promotes it.

Sally's written everything from ad copy to business books. She's communicated natural science concepts to seven year-olds and effective management practices to CEOs.

Some of her favorite projects have included:

  • Managing the marketing launch of a science museum’s new digital planetarium
  • Writing viewbooks to market innovative graduate-level MBA programs
  • Crafting a series of white papers and press materials to showcase an international company's proven expertise in green design
  • Advising C-level executives on how to create demand for their company’s services through a successful subscription-based marketing newsletter
  • Helping entrepreneurs develop e-mail and web site content that authentically reflects them and their businesses
  • Leading development of integrated marketing campaigns for a traveling series of natural science exhibits
  • Documenting the development of one of the nation’s first digital library initiatives
  • Writing and researching case studies to promote best practices in marketing and business
  • Creating press materials for the launch of a $19 million capital campaign
  • Developing a cultural adventure planner/map to showcase cultural offerings in a revitalizing city

Sally graduated from Boston University’s College of Communication and is a member of the International Association of Business Communicators (IABC) Oregon Columbia chapter, as well as a former board member of the Society of Professional Communicators. After many years of living and working in New England, she is currently exploring life in Portland, Oregon.